The term Biophilia literally means “love of life or living systems.” It was first used by Erich Fromm to describe a psychological orientation of being attracted to all that is alive and vital.

In his well-known book Biophilia (1984), biologist E.O. Wilson uses the term in the same sense when he suggests that biophilia describes “the connections that human beings subconsciously seek with the rest of life.” Wilson proposes the possibility that the deep affiliations humans have with nature are rooted in our biology.

We believe that humans indeed have an inborn tendency to enjoy the miraculous quality of nature. In fact, our mission is strongly intertwined with this concept. Our responsibility is not to argue that people should love nature because we think that humans are ready-made to do just that. Rather, our mission is simply to expose our viewers to the magic through high-quality multimedia experiences. That’s it in a nutshell! And the outcome of this exposure? Well, we leave that to nature, trusting the natural unfolding of things.

Note: The first two paragraphs above are largely taken from Wikipedia: Biophilia Hypothesis.

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